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New Archetypes Tools API Endpoint

ยท One min read
Erik Bernskiold
Erik Bernskiold

All of the BAV Archetype ranks and scores have been available directly through the Brandscape Data endpoint. The new Archetypes Tools API endpoint offers a more convenient way of accessing the Archetypes data.

It also adds support for getting the "Competitive Archetype" data, which is not available through the Brandscape Data endpoint. Archetypes are divided between the "Cultural Archetype" (against all brands in a study) and the "Competitive Archetype" (against a competitive set). The competitive set can be defined as either a collection or a category.

All the querying details are available in the Archetypes API documentation in the Tools / TurboPitch section.