Introduction
WPP BAV has a modern REST API available for consuming data through external systems. Most of the system's data can be accessed and we have made it a priority to make access as simple as possible.
To use the API you need to have an access token. Please see the authentication section for more information on how to get one.
If you are integrating BAV data into an application, reporting tool or any other system where others will also be consuming the data, please let us know before. It's important to the credibility of BAV that the data is used correctly and displayed in the right context. Because BAV can be complex, we want to ensure that you have the right support and guidance to do so.
Structure
The API is divided into several sections, each of which has its own set of resources. Endpoints include both those that return the research data that you might primarily think of when you think of BAV, such as how a brand is perceived. However, it also includes endpoints that return metadata about the data, such as the studies, years, and countries that the data is available for. This metadata is important to understand the context of the data and to be able to filter it correctly.
The brand data itself can be accessed in two ways. Either through each specific "data model", which is a set lens of metrics that go together and give a specific view of the brand. Such as "Pillars", "Powergrid" or "Imagery". These endpoints are perfect for getting only a specific set of data. They also include the right phrases and descriptions needed to chart and display the data correctly.
Alternatively you can query our flexible "brandscape data" endpoint, which gives you access to all of the metrics for a brand in a specific study, year, country, audience, and category.