Introduction
By using an MCP server you can connect your AI models and agents directly to BAV data. This allows your agents to retrieve up-to-date information from BAV and use it to answer user queries, generate insights, and power your workflows.
MCP (Model Control Protocol) is a standard protocol that allows AI models and agents to interact with external data sources through a set of defined tools. Think of it as an API but specifically designed for AI models and agents to call tools to retrieve data.
We're excited to see how you and your agents use BAV data to power your workflows. If you have questions, feedback, or requests for new MCP tools, please let us know.
Our MCP Servers
We currently offer a few different MCP servers that you can connect to depending on which dataset you want to access. Please refer to each server's documentation for more details on the available tools.
- BAV MCP Server - Access to all WPP BAV data.
- Best Countries MCP Server - Access to WPP BAV Best Countries data.
- Financial Data MCP Server - Access to financial data for listed companies worldwide, powered by BAV Futures.
- Market Share MCP Server - Access to market share data via Euromonitor for brands and companies.
Building an internal tool?
Getting started with the BAV MCP server has a little learning curve in familiarizing yourself with BAV data, concepts and methodology to make the most out of it. If you are building an internal tool to release to the group, please do get in touch with us for assistance and collaboration.
Issues and Feedback
If you encounter any issues while using the MCP servers or have suggestions for improvements, please reach out to us. The AI development speed is rapid and we are continuously working to enhance our MCP offerings as new capabilities are possible.
Your needs and feedback are invaluable in helping us prioritize our development efforts. We look forward to hearing from you!