Overview

While the core of BAV is the brandscape data and the metrics within, the metrics are often used in specific ways. Either by combining a set of metrics together to tell a specific story, or to do some further mathematical work on the data to arrive at new insights. This is what each tool within BAV and its TurboPitch suite does.

The other endpoints in the API correspond to each "data model" in BAV. Each response is slightly different, based on the data. The data returned includes, where applicable, brandscape data, calculated data and all relevant wording.

Each endpoint documentation will show you which parameters each endpoint takes and what the response will look like. However, we suggest that you also try each tool in the graphical interface on The Fount to get a better understanding of the results.